Apr 28, 2011

For partners - cashing in on Web hosting references

This is a guest post by CT Moore.

When most people think profitable hosting business, they think of hosting giants such as GoDaddy, Rackspace, which have an extensive infrastructure and large marketing budgets. But there are other possibilities, money from hosting services to, and you don't have to build your own data center, to do it.

As a way of cashing in on Web hosting as an affiliate marketer is, another option includes more traditional B2B referral programs. Each has its advantages and disadvantages, but the point is, that almost each can professional Web commissions by selling someone else host.

Like so many other e-commerce industries (hosting, after all, is usually online sold) have many hosting companies (large and small) affiliate programs. And the interesting to the host affiliate programs is that they both a wide range of products to promote and offer a variety of incentive structures.

On the product side of things, most hosting companies offer more than a product, you can promote. For example, in addition to various hosting-"Packages" you can raise, that you make may also commissions from domain name registration or hosted software solutions. This affiliates provides an excellent opportunity the cross-sell and upsell their recommendations.

Another interesting aspect of hosting affiliate programs is that it would offer different types of Commission structures. This is beneficial because you can be compensated you in a way that best suits (1) your user base buying habits and (2) the nature of the product that you promote.

In particular some host programs pay-out a flat fee for certain references, some of which total sales, and some revenue share. This means that you can choose to promote a program, the incentive structure is best suited for your business goals.

So, if you are more interested in immediate rewards, a program to promote offers the a flat fee for each sale you can. Conversely, if you are interested in building a recurring revenue stream, you can a program that offers Revenue Sharing, to promote so that you continue to make Commission for every other month that a referral renews their hosting package.

The point is that hosting affiliate programs offer your traffic cost requirements. If your traffic is all new user and you know not much about their buying habits, above you can a flat fee or percentage Commission of the final sale. But if you have a loyalty base of users, you can opt for revenue sharing and bind your commissions in their loyalty, and cross-sell and upsell you in the coming years.

However you must be off either a savvy webmaster money hosting. To make a very common way for non-affiliates commissions from referrals is a reseller program to resell hosting . This is done in two ways.

On the one hand, there are second and third level hosting companies, which in large quantities by a large hosting provider, hosting, and then buy white-label and sell it under their own brand. The challenge in this model is twofold: (1) your have tech support and customer service systems and (2) you will need your own sales force, because your chances on the larger guys, you already by buy outranking is pretty low.

Another group of hosting reseller consists of Web designers and developers. You see, after a Web site created, it may be difficult to generate more revenue from the client. Some Web developers and designers manage their customers host and then she have a monthly fee.

Many hosting providers offer special accounts for these types of resellers so that they can scale their storage and bandwidth, and its customer portfolio to manage better. The challenge in this model is also a two-fold: (1) you must have some knowledge of Web development, and (2) you have to go and get Web design customers.

Year after year is the Internet is growing. Always a demand for the hosting will be whether it will be for new websites or some, sexy mobile app. And everywhere where demand, there is opportunity.

Whether you produce online communities, managing Web sites that create their own content, many new visitors that attracts, is there some way to cash on the demand for Web-hosting in. The only challenge for you is to determine (1) what kind of hosting your traffic could be interested in, and you can offer an appropriate Commission structure on a relevant product to (2) the hosting affiliate program.

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CT Moore is a senior strategist of the interactive agency of NVI, where he has worked on digital campaigns for various hosting companies, including Hosting.com and Joyent. He is also an experienced author, Blogger and speaker, as a staff editor for Revenews.com is

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