California Court extended potential liability exposure for online advertisers

This is a guest post from Richard B. Newman - affiliate marketing lawyer

A very important and very controversial decision was before recently by the California Court of appeal, second district in the question of whether CAN-SPAM before the California anti-spam law (hyperlink touch Inc. v. ValueClick Inc., CAL CT. ca, 2d Dist., 18 Jan. 2001) issued.  Component is critical for the devices of the affiliate marketing industry, as that seems to have led, CAN-SPAM Act that allows to conduct for the imposition of strict liability for online advertisers, regardless of the degree of knowledge and control of the Publisher aspect of this judgment.

I wrote a detailed article on the subject is available on the performance Marketing Association website, but Linda asked me the link, to share it here to make sure 5 star readers informed are kept.

California Court of appeal holding that CAN-SPAM Act email service provider law of the State of California will not separate claims

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Richard B. Newman is an Internet lawyer and
Internet law specialist at Hinch Newman llp
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View the original article here