Affiliate marketing industry Coalition proposed comments legislation need track

This is a guest post from Richard B. Newman - affiliate marketing lawyer

In December 2010, the Federal Trade Commission ("FTC") released a staff report with recommendations to Stengthen U.S. consumer privacy protection, including an Internet emergency track mechanism.  The consumer advocacy community on the whole, supported the establishment of a government emergency track responsible for mechanism is focused on the emergence of behavioral online advertising, tracking consumer Internet activities for targeted marketing purposes.

18 February 2011 put one week after the Republic Jackie Speier (D Calif.) introduced the "do not track me online Act by 2011," a coalition of the marketing group comments to the FTC, essentially States that a mechanism allows consumers to avoid, that their Internet activities followed by advertisers greatly undermine efforts of the industry.  The above mentioned marketing groups cited the fact that consumers already have the ability to prevent such tracking in a recently launched industry program of the online marketing industry.  The self-regulation program with a central Web page, aboutads.info, function can consumer opt-Out behavioral advertising by participating companies.

The Coalition, consisting of the direct marketing association, Association of national advertisers, Interactive Advertising Bureau, the American Advertising Federation and the Association of advertising agencies, explains that "the Federal Government not the industry's commitment to the program undermined should by a double emergency track mechanism by law, regulation or Decree before all if appropriate mechanisms available on the market and were even designed", to the high standards and principles meet proposed by the Commission in your recent report on online behavioral advertising two years ago. "More important is, shows the Coalition way, where a government emergency track targeted marketing revenues could affect mechanism, support the fact free content on the Internet."

According to the Coalition, the Council of the better Business Bureau should monitor compliance with over the Internet, from 31 March 2011.

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Richard B. Newman is an Internet lawyer and
Internet law specialist at Hinch Newman LLP
…………………………………………………………………………………… *Advertising publishing and information policy*.

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